The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other facts about contemporary B2B advertising and marketing. We review how the buying journey is now completely fragmented and the way that community building can help marketing experts take back control of the explor

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other facts concerning modern-day B2B advertising and marketing. We discuss how the buying trip is currently entirely fragmented and also the manner in which neighborhood building can help online marketers retake

Mark Donnigan is Vice President of Marketing for Beamr, a software company, and image science pioneer focused on video that is backed by Verizon and former Alphabet Chairman Eric Schmidt. Mark has worked to build several trailblazing companies in the video industry, including VUDU, the first consumer VOD streaming service that was later acquired by

This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About